How will you reach new customers in 2019? Are you going to do things a little differently…or keep them the same? Hopefully, you plan to shake things up a bit. We all know how fast demand generation evolves, and we [...]

We all know that social media is a great content distribution tool. It’s a great way to get your content into the hands of your audience. But the first question you’ve got to ask yourself is where is your audience [...]

Growth and success: two targets for 2019 content marketing strategies. While it’s easier said than done, there are several tips we’d like to share to help you set the stage for growth and success with your content efforts next year. [...]

Source: As the cost of marketing and advertising continue to rise and become out of reach for the average locally owned small business; business owners need to consider alternative community outreach efforts in getting in front of their next potential [...]

Since Apple first launched the iOS emoji keyboard, emojis have captured the hearts of people around the world. This holds especially true in the world of marketing, where brands big and small alike have embraced them to connect with audiences [...]

LinkedIn isn’t only good for building resumes and applying for jobs. It can also grow businesses, further reach, drive organic traffic and generate leads. With more than 562 million users, the world’s largest professional network has the ability to take [...]

Twitter is home to 326 million active users! But if you think each one of those active users is authentic, you’ve got another thing coming. Some are burner accounts and can’t do anything to help grow your brand. Sure, you [...]

In the past few years, video content has steadily risen as the most popular tool for marketing. In 2019, marketers cannot afford to ignore videos. They’re everywhere, and as a marketer, you need to be present on that train. We [...]

Planning a marketing event can be stressful, even more so if things do not turn out right. You might have booked a venue and set a date, but you are not sure if your target audience will show up. Perhaps [...]

As far as martech predictions for 2019 go, there are some no-brainers: brands and advertisers will continue to increase their digital spend and increasingly rely on programmatic ad platforms, and there will be more growth in voice tech and the [...]